A common mistake we see advertisers make is thinking in silos: “Should I buy a billboard OR should I hire influencers?”
The smartest brands know that the answer is “Both.”
When you combine the massive trust and scale of Out-of-Home (OOH) advertising with the personal engagement of Influencers, you create an “Echo Chamber” effect. Everywhere your customer turns—on the road or on their phone—they see your brand.
Here is how to execute a cross-channel campaign using Anya.ng.
The Strategy: “Trigger and Amplify”
- The Trigger: The Billboard (OOH) Use a billboard to establish authority. When people see a brand on a massive structure in Ikeja or Abuja, they subconsciously assign it “status.” It creates the initial awareness.
- On Anya: Search for high-traffic sites (e.g., Third Mainland Bridge or Lekki Toll).
- The Amplify: The Influencer Use creators to explain the product and drive immediate action.
- On Anya: Search for influencers whose niche matches the billboard location (e.g., a “Lagos Foodie” influencer if your billboard is near a restaurant).
How to execute this on Anya.ng
You can book both assets in a single session.
- Step 1: Book a static billboard for a 4-week flight.
- Step 2: Book 3-5 micro-influencers to visit that exact billboard.
- Step 3: The Brief: Instruct the influencers to take a selfie/video with the billboard.
- Caption Idea: “Guys, have you seen this new ad at Ozumba? I finally tried the product and…”
Why This Works
- Proof of Reality: When an influencer stands in front of your physical ad, it proves your brand is “real” and not just an internet scam.
- Extended Reach: The billboard reaches people in traffic; the influencer reaches people lying in bed. You capture 100% of the audience’s day.
- Cost Efficiency: Instead of buying 10 billboards, buy 1 strategic billboard and use 10 cheaper micro-influencers to amplify that one location.
Don’t settle for one channel. Create an inescapable campaign. [Login to Anya.ng] to build your “OOH + Influencer” bundle today.
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