Media owner and Creators Success Guide: Why VAT-Inclusive Pricing is Mandatory for 2025

The New Standard for Media Listings As we align with the latest Nigerian tax regulations, Anya is moving to a 100% transparent “All-Inclusive” marketplace. For our Media Partners, this means a slight but vital change in how you manage your inventory on our platform.

Step 1: The “Gross Pricing” Rule From now on, it is mandatory for all Vendors to include applicable VAT charges in their pricing before uploading to the Anya platform.

  • Example: If your billboard rate is ₦1,000,000, you must upload it as ₦1,075,000 (Base + 7.5% VAT).

If you upload only the base rate, you risk a “margin squeeze,” as you will still be legally required to remit VAT from that lower amount.

Step 2: Understanding the Disbursement Model Under the 2025 Tax Act, Anya acts as a Paying Agent. We facilitate the collection from the brand and the disbursement to you.

  • We remit the payout to you inclusive of the tax you added. * You, as the Principal Service Provider, then follow through by remitting that tax to the FIRS.

Why Following Through Matters Regulatory compliance isn’t just a “legal requirement”—it’s a trust signal. By including VAT in your pricing and managing your remittances, you provide advertisers with the “clean” tax invoices they need to justify their spending, making them more likely to book with you again through Anya.

We have also updated our Terms of Use to capture this new updates please visit: https://anya.ng/terms-of-use/

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