From Brief to Billboard: How to Book a Campaign in Under 10 Minutes

Historically, launching an advertising campaign in Nigeria was a logistical nightmare. You had to call five different agencies, wait days for rate cards, negotiate prices, and then drive around town to physically inspect the sites.

Anya.ng has digitized this entire workflow. Whether you are a startup founder in Yaba or a Marketing Director in Abuja, you can now plan, book, and pay for a multi-channel campaign in less time than it takes to order lunch.

Here is how to navigate the platform to make smarter media buying decisions.

Phase 1: Search and Discovery

The Anya dashboard is built like an e-commerce store. Instead of shoes, you are shopping for visibility.

Use Filters: Don’t just scroll. Use the filters to select your Location (e.g., Ikeja, Port Harcourt), Media Type (Static Billboard, LED, Radio, Lampost), and Budget Range.
The Map View: Use the interactive map feature to see exactly where a billboard is located relative to key landmarks. Is it near a mall? A busy intersection? This context helps you target the right audience.

Phase 2: Analyzing the Asset

Click on a listing to see the “Product Page.” Here, you aren’t guessing; you are analyzing data.

Traffic Insights: Look for data on estimated daily impressions (how many eyes see this board).
Site Condition: View current photos to ensure the site has high visibility and isn’t obscured by trees or new construction.

Phase 3: The “Add to Cart” Experience

Found the perfect spot?

Select Dates: Choose your “flight dates” (the duration your ad will run).
Upload Creative (Optional): If you have your artwork ready, you can upload it immediately for vetting.
Compliance Check: Anya integrates the ARCON (Advertising Regulatory Council of Nigeria) vetting process. You can pay your regulatory fees directly on the platform, ensuring your campaign doesn’t get flagged or taken down.

Phase 4: Checkout and Monitor

Pay securely using your preferred method. Once live, you don’t have to drive by the site to check if your ad is up. Anya provides Proof of Performance (PoP) reports, giving you peace of mind that your campaign is running as promised.

Stop relying on spreadsheets and phone calls. Experience the future of media buying. Create your free Buyer Account on Anya.ng and launch your first campaign today.