Airport Unipole- Lagos Nigeria

Strategic Media Asset: Dual-Face Unipole (Lagos Airport Road)

Location ID: Airport Road Corridor – Ikeja/MMA2 to Beesam Toll Gate.

The Logistics of This Location

This is not just a “busy road”; it is a bottleneck point. Because of the proximity to the Beesam Toll Gate and the security checkpoints entering/exiting the Murtala Muhammed Airport (MMA), vehicle speed drops significantly.

• Extended Dwell Time: This board captures eyes during the “slow-crawl” period, giving commuters 15–30 seconds of uninterrupted brand exposure compared to the 3-second average on highways.
• Dual-Flow Targeting: * Face A (Inbound): Targets high-value passengers departing from Ikeja and the Domestic Terminal (MMA2) toward the International wing and Oshodi.
  • Face B (Outbound): Captures the “Welcome to Lagos” traffic—diaspora arrivals and business travelers heading into Ikeja’s commercial district.

Audience Breakdown (Hard Data Points)

1. The High-Net-Worth (HNW) Traveler: Executives and government officials moving between the Private Hangar and the International Terminal.
2. The Tech-Savvy Commuter: Frequent domestic flyers (Lagos-Abuja-PH route) who are the primary market for FinTech, Roaming (eSIMs), and Enterprise solutions.
3. The Logistics Hub: Traffic includes decision-makers in the freight and clearing industry centered around the NAHCO/SAHCO complexes.

Visual Impact & Specs

• Format: Unipole (Single pillar, high elevation).
• Visibility: Obstruction-free. No overhanging trees or competing smaller signage to dilute the message.
• Illumination: 24/7 LED floodlighting, ensuring the brand stays active during late-night international flight arrivals.

Why Choose This Site?

If your goal is National Reach with a Lagos Focus, this is the gateway. Every major stakeholder entering Nigeria via air must pass this specific stretch. It is the highest-density “First Impression” site in the country.