Historically, launching an advertising campaign in Nigeria was a logistical nightmare. You had to call five different agencies, wait days for rate cards, negotiate prices,…
A common mistake we see advertisers make is thinking in silos: “Should I buy a billboard OR should I hire influencers?” The smartest brands know…
There is nothing more frustrating for a media owner than an empty billboard or unbooked radio slot. Unbooked Creators/influencers. Every day that inventory sits idle,…
If you are a content creator in Nigeria, you know the struggle. You spend hours creating content, but monetizing it is a headache. You are…
Advertising is one of the biggest drivers of brand growth, but let’s be real, getting it right isn’t always easy. Whether you’re investing in billboards,…
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